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Dressipi co-founder Donna Kelly explains

Dressipi co-founder Donna Kelly explains: "We founded Dressipi because we believe that personalisation is the future of ecommerce. In an environment where choice is near infinite, the retailers who prosper in the future will be those who use a combination of editorial judgement,I know my needs from my wants., customer insight and sophisticated algorithms to help the consumer narrow down the selection of goods to those that they like and will want to buy.









Pay per click advertising is something a lot of internet entrepreneurs have used to advertise their companies. A lot of people go to Google (as the big mogul in the internet world) for this service, but if you are new to the process there are some tricks and tips you should pay attention to.



Private equity investor SVG,Wholesale apple iphone 5 online,if you have some cash to burn, which has a 27 percent holding in New Look and holds 25.8 percent of Hugo Boss, has seen good value coming from its fashionable investments. Strong performances from suit maker Hugo Boss and German media group ProSiebenSat saw the value of listed private equity investor SVG jump 23 percent to 480 pence a share in the first six months of the year.



1. Know exactly what your return will be on your investment. If you know what percent of your website visitors have turned into clients and the value of each one of those clients,Wholesale Apple ipod touch 4th Generation online, then this part is pretty easy. The maximum cost per click is based on that visitor turned client percentage. Multiply that number by the value of each client and viola!



2. Use the regional settings. You'll be wasting valuable money on national ads,it is a very good idea to shop for golf online., when you don't need to if your business only serves a particular region. There's no point of your ads being shown to visitors in Alaska, if your business is in Hawaii. They won't click on it, and therefore you're simply wasting money on that ad.






3. Never use the business name as the ad title. You want your ad title to be a search keyword - something that will grab attention,discount Nokia Mobile Phone buy. Also consider using positive phrases or solution-providing phrases. This will help increase your click through rate significantly.



Dressipi, which is already used by a number of major clothing retailers including Boden and BrandAlley,discount iphone 5 buy, plans to add further feedback into its sophisticated algorithms to provide additional insight to eBay and its sellers, by allowing consumers to ‘like’ and ‘dislike’ individual items so the technology can learn a user’s personal taste. Bookmark or Share






5. Use less popular keywords to save money. There are some words that are just as effective for your business - and they are cheaper. They aren't as broad,discount Apple mini ipad buy, but it can save you money while making sure your ads come up for the right searches.



4. Use the negative keyword tool. Doing this helps eliminate the chances of your ads popping up with similar sounding keywords, but unrelated ones. If you sell leather shoes, you don't want to waste an ad on someone looking for shoe racks. Or if you're a book store, you don't want to come up for a search for book binding. You can add the words "rack" or "binding" to your negative keyword list and save your ads for the right searches.

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